Worked as the creative director to spearhead the concept, pre-production, campaign shoot, and post production for the launch of the Daana Saakena luxury handbag collection.
Also continued to build the brand with ongoing projects such as photo campaigns, video campaigns, website design, social media video assets, lookbooks, collection preview invites and more.
First collection was purchased by Maxfield LA, Fivestory, and Selfidges
